Local News
After bankruptcy, Bed Bath & Beyond reborn as online retailer
By 
Part-time reporter
Indianapolis, Indiana – The well-known home retailer Bed Bath & Beyond had a comeback on Tuesday, while customers are still advised to throw away any saved 20% off coupons.
The venerable store relaunched for online sales under its new owner, Overstock.com, just over three months after filing for bankruptcy.
Promotions of sitewide discounts, additional benefits, and incentives were also a part of the launch of the new website and mobile app.
According to the new owner, customers should expect to browse the kitchen, bed, and bath-related products they were accustomed to as well as additional selections in furniture, area rugs, lighting, and home improvement.
The introduction of the website was described as a transformation for both Overstock and Bed Bath & Beyond in a press release. The businesses have combined to form a single online shopping site. The release said that the Overstock brand “will sunset over time.”
Rebranding for e-commerce, according to the CEO of the new Bed Bath & Beyond, is a means to revitalize the term that was first used in 1971.
“Overstock has a fantastic business concept, but its name does not accurately convey its emphasis on the home. The consumer brand Bed Bath & Beyond is well-known and adored, but it has an antiquated business strategy that needed to be updated, according to Jonathan Johnson.
The company’s leader also bragged about its highly engaged Canadian clientele. In Canada, a new website debuted at the end of June.
In April, the firm started holding store closing sales at its remaining physical sites as it gradually ceased operating Bed Bath & Beyond and buybuy BABY stores. After years of sluggish sales, the decision to file for Chapter 11 bankruptcy protection was made.
We have made the tough decision to start winding down our operations, reads the message that answers the phone at a long-standing establishment on Greyhound Pass in Carmel.
This weekend was scheduled to mark the official closure of all physical businesses.
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